Data from Compete of referral traffic metrics in February 2010 shows that Facebook drove a comparable amount of traffic to top retail sites as Google:
Source: Compete, Inc. Monthly Normalized Referral Traffic Metrics /February 2010
In our previous post we discussed how retailers can optimize their site to drive measurable traffic and sales from Facebook and Twitter users through RTO (Real-Time Optimization) and RTM (Real-Time Marketing).
Through these methods, customers can socially engage directly on the retail site by logging in with their Facebook or Twitter profiles. This way, customers are able to broadcast their social activity from the retail site onto their Facebook or Twitter feeds, with a link back to the retailer's site.
We also discuss how a retail site with 100k monthly active users increased site traffic by 10.4% by utilizing RTO and RTM. Read more: "There's SEO and SEM, but what about Real-Time Optimization and Real-Time Marketing?"
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