We wanted to share with our readers some really exciting stats from a recent Facebook Ads campaign that Twig launched with one of its ecommerce clients.
If you’re looking to drive high-value traffic to your site and achieve a positive ROI on your ad spend, you may be interested in the results we’re getting.
Campaign Goal
The goal for the Facebook Ads campaign was to acquire customers for the client’s ecommerce site and create an action, while reducing their average CPC of $1.00. The action was defined by getting users to share the ecommerce site’s link on their Facebook profile.
Campaign Overview
We tested 3 different variations of ad units, and 16 different targeting specs based on:
1 - Relevancy to the brand
2 - Facebook suggested bid
3 - Volume of impressions
Campaign Results
- CPC: $0.27
- CTR: 0.125%
- Action Rate: 10% (Percentage of users who clicked on the ads and subsequently shared the link on their Facebook profile)
- Overall user acquisition: As a result of users clicking on the shared links, the cost per user acquired was further lowered by 22% to $0.21 per user.
*The client was previously spending $1.00+ CPC while getting a 0.03% CTR
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